Cloud-First branding

Cisco Meraki

As an ascendent startup under the considerable umbrella of Cisco, Meraki had a strong internal culture but inchoate branding that needed to evolve to help the company re-position and stay ahead of a commodifying market. I had the opportunity to evangelize for the brand through first an evolution, then a full brand refresh.

Wearing my design manager and art director hats, I got to develop our global creative services program and help lead the team down the path towards a world-class brand system.

Brand stewardship
Brand strategy
Creative direction
Design management
Design systems
Product branding
Program development
Visual language

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