I'm glad you asked! While I'm a designer by trade, I've long specialized in brand identity, stewardship, and strategy.
A typical day-in-the-life for me might include:
– Providing creative direction
– Managing brand systems
– Workshopping brand architecture
– Onboarding and directing agencies
– Supporting partner brand-collaboration
– Systematizing creative processes
– Guiding brand designers
As a designer, creative director, and brand lead, I've had the good fortune to work with great brands on projects with both local and global impact.